Developed by New Zealand’s crown research organisation Plant and Food Research (PFR), and commercialised by Prevar New Zealand. Next Generation Apples own the global licensing rights, a collaboration between multi-generational New Zealand-based growers Taylor and Golden Bay Fruit.
Established in two of New Zealand’s prime apple-growing regions – Golden Bay and Hawke’s Bay – together, Golden Bay Fruit and Taylor have more than 150 years of apple-growing experience. Both are family-owned, vertically integrated apple businesses. Family values and a passion for growing are firmly entrenched in their DNA.
While their histories run deep, Golden Bay Fruit and Taylor are equally as passionate about modern planting techniques, embracing innovation and technology and providing consumers with great apples. Together, taking new varieties to the world is the latest addition to their long and colourful stories. It’s going to be an exciting new chapter.